BOXRAW

A short-form lifestyle piece shot in Melbourne with Chapel Boxing, showcasing Boxraw training gear in a real local gym environment.

The focus was on authentic training moments of athlete and model Nick White, with the product in use, keeping it grounded in the everyday rhythm of fighters rather than a polished studio setup.

The result is a short, high-energy visual that places the gear inside real training culture and makes the brand feel natural within the Melbourne boxing community.

boxing
short form
apparel
client
BOXRAW
DATE
2024
ROLE
Creative Director, Cinematographer
BOXRAW

BOXRAW

A short-form lifestyle piece shot in Melbourne with Chapel Boxing, showcasing Boxraw training gear in a real local gym environment.

The focus was on authentic training moments of athlete and model Nick White, with the product in use, keeping it grounded in the everyday rhythm of fighters rather than a polished studio setup.

The result is a short, high-energy visual that places the gear inside real training culture and makes the brand feel natural within the Melbourne boxing community.

boxing
short form
apparel
client
BOXRAW
DATE
2024
ROLE
Creative Director, Cinematographer
BOXRAW
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