Gem x Bec Judd
Gem wanted to introduce their deodorants in a way that felt culturally relevant and entertaining, rather than like a traditional product ad.
The opportunity was to place the brand inside a familiar, recognisable format by using a Vogue-style “7 Questions” interview with Bec Judd, making the product feel part of culture, not an interruption to it.
Gem x Bec Judd
Gem wanted to introduce their deodorants in a way that felt culturally relevant and entertaining, rather than like a traditional product ad.
The opportunity was to place the brand inside a familiar, recognisable format by using a Vogue-style “7 Questions” interview with Bec Judd, making the product feel part of culture, not an interruption to it.
The Opportunity
Gem wanted to introduce their deodorants in a way that felt culturally relevant and entertaining, rather than like a traditional product ad.
The opportunity was to place the brand inside a familiar, recognisable format by using a Vogue-style “7 Questions” interview with Bec Judd, making the product feel part of culture, not an interruption to it.
What We Did
We produced a one-take interview film inspired by the Vogue format, designed to feel natural, fast-paced, and personality-led.
The creative approach allowed the product to sit within conversation, keeping the focus on tone, energy, and relatability rather than overt selling.
The one-take format introduced a technical challenge that required tight camera operation, sound capture, and real-time performance.
Our role covered cinematography, sound mixing, and colour grading, with the entire setup built to support a clean, uninterrupted take that feels effortless on screen.
The Results
The final film helped Gem introduce the product in a way that feels natural within a format people already engage with.
It positioned the deodorant through personality and context, rather than hard selling, and gave the brand a piece of content that’s easy to watch and easy to share.
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