Melbourne Football Club
Since 2021, P11 has captured key moments across Melbourne Football Club’s special events through photography. This includes Best and Fairest nights, season launches, and important fixtures across the AFL calendar.
P11 continues to partner with this iconic club to document the moments that shape each season, delivering consistent, high-quality imagery that reflects the culture, energy, and legacy of the Demons.
Melbourne Football Club
Since 2021, P11 has captured key moments across Melbourne Football Club’s special events through photography. This includes Best and Fairest nights, season launches, and important fixtures across the AFL calendar.
P11 continues to partner with this iconic club to document the moments that shape each season, delivering consistent, high-quality imagery that reflects the culture, energy, and legacy of the Demons.
The Opportunity
Melbourne Football Club runs a packed calendar of high-profile events across the season, from Best and Fairest nights to season launches and major game-day moments.
These moments shape how the club shows up publicly and how its culture is documented year to year.
What We Did
Since 2021, P11 has partnered with Melbourne Football Club to capture key events through photography.
We’ve covered Best and Fairest, season launches, and important fixtures, focusing on moments that feel natural, energetic, and true to the club.
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Our role has been to provide reliable, consistent coverage across multiple seasons.
Working closely with the club’s internal team, we’ve built a rhythm around fast turnarounds, on-brand delivery, and capturing both the headline moments and the in-between details that matter.
The Results
The work gives Melbourne Football Club a growing visual archive they can rely on year after year.
It supports their media, marketing, and partner comms with consistent imagery that reflects the club’s identity and the importance of each moment as it happens.
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